Target - Roaming Runway

September 2023 - Designed and Produced by MKG: Producer

Target Studio, the perfect unknown gem located just beneath the Target offices in NYC was transformed into a discovery-driven showroom, merging the allure of fashion week with the accessibility of Target's products. The objective was to drive awareness of Target’s Fall collection and highlight the “Future Collective” line that is skillfully designed by new artists each year. Invited guests had the opportunity to capture content and build lasting relationships with the brand and other attendees through interactive moments aligned with the ambiance of NYFW. The "Roaming Runway" concept allowed its community to window shop, curate looks, and participate in a giant bullseye photo moment.

The runway experience included a "Follow Me" camera, where guests could strut their stuff amidst Target's new "September Issue" themed backdrop. In between runway moments, influencers relaxed in the lounge, enjoyed delicious refreshments and small bites while listening to DJ Ty Alexander spin.

The turnout was splendid, with 143 total guests spending an average linger time of 1.5 hours. The photo moment generated 740 impressions and 96% of attendees walked our custom runway. These KPIs reflect the success of the immersive and engaging Target Studio experience.

Photos by Samira Rashid for Khalana Barfield Brown

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