April 2018 - Designed and Produced by The Gathery: Production Coordinator
To captivate the media at Swarovski's grand opening celebration for their Times Square flagship store, we unleashed a dazzling spectacle that encapsulated the brand's reputation as the epitome of crystal-clear elegance in jewelry. Inspired by the vibrant essence of New York City, we crafted newsstand cocktail bars adorned with bejeweled magazines, bedazzled food trucks featuring crystallized pigeons, vibrant neon signs, and live performers that set the stage for a mesmerizing night. The DJ booth fashioned as a subway station and bodega flower stands added the perfect finishing touches to the event. The evening reached its pinnacle with a special appearance by Swarovski's spokesmodel, Karlie Kloss, who personally crafted her own bouquet, ensuring an unforgettable and glamorous affair.
