June 2019 - Designed and Produced by The Gathery: Production Coordinator
A captivating ode to the essence of St-Germain, where each bottle encapsulates the essence of 1,000 elderflowers, materialized as a mesmerizing 7-ton floating meadow within a Greenpoint warehouse. To draw attention to this immersive installation, six light posts in Greenpoint were adorned with flowers and enticing "follow me" tags, guiding guests to the enchanting space. The Thursday opening soirée featured St-Germain specialty drinks and spritz jello cordials, setting the tone for a weekend where the space welcomed over 5,500 attendees. Throughout Friday to Sunday, the public was invited to freely explore the meadow, with visitors having the unique opportunity to personally handpick flowers for a bespoke bouquet. Each attendee received a St-Germain spritz token, redeemable at partner bars and restaurants in the neighborhood, offering a flavorful extension of the floral-inspired experience.
Winner BizBash 2020 - Best Floral Design for an Event or Meeting
Press - Frenchly, Whitewall, BizBash, Guest of a Guest, BizBash
Photos by Ryan Kobane
