March 2019 - Designed and Produced by The Gathery: Production Coordinator
SoulCycle's concert ride event, Sound by SoulCycle, united both longtime fans and newcomers at Milk Studios in Los Angeles, CA, for an exclusive live concert featuring Ciara and Master Senior Instructor Angela Davis, celebrating the profound influence of music. Welcoming attendees through the vibrant "All Souls Welcome" installation, adorned with neon lights and sound domes broadcasting inspirational stories from instructors, set the stage for the energetic experience within. While Ciara sang, over 50 SoulCycle riders (and even Ciara’s husband, Russel Wilson) cycled to the choreographed routines. With over 500 guests in attendance, our thoughtful design and flawless execution of Sound by SoulCycle took the energy to a whole new level, resonating with the diverse crowd gathered to revel in the intersection of music and inspiration.
Press - JustJared, New York Mag, Press Pass LA
Photos by Christopher Swoszwoski
