September 2023 - Designed and Produced by MKG: Producer
SEPHORiA returned in 2023 with a pre-event brunch, igniting the spirit of the Sephora Squad community against the backdrop of New York City's iconic Lower East Side. Embracing the city's fashion and beauty fervor, the gathering adopted a New York Beauty Week vibe with all 100 of their squad members. Vibrant florals and signature Sephora hues adorned the rooftop venue, elevating the ambiance with an artistic flourish. Customized specialty cocktails and delectable brunch bites tantalize guests' senses and esteemed brands like Oui The People, Reis, and Hyperskin enriched the experience while creating engaging conversations with samples for the attendees. A bespoke branded photo booth captured unforgettable moments, allowing attendees to grace the cover of SEPHORiA House of Beauty's inaugural editorial issue, with keepsake prints instantly delivered to their phones for social sharing and a print out to take with them. As a personalized touch, guests indulged in crafting their own satin robes at the embroidery station, embellished with beauty icons or inspiring words, presented in a Sephora bag as they bid farewell to the event. Live sketches by three on-site fashion illustrators, immortalized guests' NYBW-inspired looks and encapsulated the essence of a perfect beauty brunch.
Photos by Clint Spaulding for Sephora
