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Daily Harvest - Refueling Station
November 2018 - January 2019 | Designed and Produced by The Gathery: Production Coordinator
Daily Harvest's inaugural in-real-life consumer experience aimed to showcase the convenience of nutritious food with The Refueling Station—a gas station-inspired pop-up that brought the farm-frozen food delivery cup service to life over a week-long activation in both New York and Los Angeles. Positioned to catch consumers on-the-go, The Refueling Station not only educated guests on the ingredients and recipes but also offered delectable smoothie samples and full-sized cups to try. Embracing the nostalgic charm of a convenience store, the pop-up featured Instagram-worthy elements such as an avocado ride-along, a warm cookie ATM, and a gumball machine dispensing sriracha packets. True to its theme, scratch-off tickets provided chances to win Daily Harvest swag, and a checkout counter allowed attendees to purchase cups for immediate consumption or take home. The overwhelming turnout of 4,500+ attendees not only introduced the brand to new customers but also celebrated the simplicity of making healthy choices.
Finalist BizBash 2019 - Best Corporate Event Concept Budget between $250-500k
Photos by Ryan Kobane