June 2023 - Designed and Produced by MKG: Producer
Meta hosted an extensive day-long event on June 6th, 2023, at the famed Nob Hill Masonic in the Bay Area. With a focus on performance marketing, the event targeted over 1,000 decision-making leaders across North America. Through various sessions Meta shared crucial updates on key investments, product roadmaps, and data-backed recommendations, driving revenue through the adoption of Meta's best practices and solutions for performance marketing.
The event encompassed keynotes, Q&A sessions, and networking opportunities, creating a highly visible Meta-owned marketing moment. The moment was strategically designed to anchor the customer journey, fostered product adoption, and increased investment with performance marketers. The event served as a transformative journey for online marketers, guiding them from a point of diminishing returns and reduced investment with Meta to unlocking growth through innovative strategies. The overarching goal was to re-establish confidence in Meta as a leading performance partner while educating the core audience on how to extract the maximum impact from Meta's full suite of solutions.
The event metrics reflect the scale and impact of the occasion while they also provided valuable insights to the crowd that attended. The content-rich event boasted 21 speakers, 3 panels, and a total of 8 sessions, contributing to 5 hours of onstage content. The technical aspects were well-supported by a dedicated 67-person union-based and internal technical team, ensuring a seamless and immersive experience for all participants.
Event Metrics Recap:
2,500 Live Attendees across the in person event and virtual livestream
2,300 QR code scans for the agenda, audience polling and a survey
600 photo moment / reels interactions
Over 200 pages of speaker deck content
21 speakers, 3 panels and 8 total sessions with 5 hours of onstage content
A 67 person technical team
1 incredible day!
On a personal note, it was a true pleasure producing this show beast with an all women led team!
Press - LinkedIn, Instagram, Instagram
Photos by Cade Vlacos
