June 2019 - Designed and Produced by The Gathery: Production Coordinator
Each year, W Hotels plays three integral roles for the LE Miami’s annual travel convention. The iconic brand begins by hosting the opening party in true W fashion by bringing their “Detox, Retox, Repeat” lifestyle to the forefront. This year, playing off of W’s Fuel programs, fitness elements were incorporated into jungle-gym-style set pieces, jump rope photo backdrops and healthy juices and cocktails. Models stationed around the pool deck added to the vibrant atmosphere, distributing drinks and engaging in workouts, while the night concluded with an unforgettable performance by Amara La Negra.
Transitioning to the convention's trade show floor, W Hotels revamped the traditional booth into an interactive giveaway display counter. Attendees had the opportunity to catch glimpses of W's upcoming hotels through custom viewfinders, with opening dates showcased on a neon tickerboard, and received complimentary swag.
The week culminated with an intimate dinner hosted by W Hotel at Vista Miami for 45 media personnel, including editors from Conde Nast, Marie Claire, and Newsweek. The strategically themed event highlighted W's new Aspen property, featuring blue/white splatter colors, local Aspen flowers, and a thoughtful gift of custom GoggleSocs.
Photos by Chris Carter
