June 2018 - Designed and Produced by The Gathery: Production Coordinator
Inspired by W Hotel's inaugural on-property music festival, Wake Up Call, the theme for the 2018 LE Miami opening party was set ablaze. A vibrant wheat-paste campaign adorned with custom festival posters created an ideal backdrop for memorable photos. The W South Beach pool became a dynamic gathering spot as guests converged to enjoy a lively musical performance by Spencer Ludwig on the glowing boom-box stage, complemented by shadow dancers concealed within the speakers. The pièce de résistance was a colossal floating record stationed in the center of the pool, adding the perfect final touch to the event's decor and setting the stage for a night of dancing under the stars.
