October 2017 - Designed and Produced by The Gathery: Production Coordinator
In honor of the debut of H&M Erdem in collaboration with Baz Luhrmann, the H&M Fifth Avenue flagship underwent a stunning metamorphosis into a floral haven and perpetual spring. The space was adorned with suspended overgrown greenery, vintage lounge setups, and a captivating stage hosting a performance by Years and Years. Unveiled behind a lush green velvet curtain, the pop-up shop showcased the new collections, allowing guests to get firsthand glimpses and make on-site purchases, creating a truly immersive and enchanting experience.
Photos by Ryan Kobane
