Gift of Grub, Seaport Square by Pier 17

December 2021 - Designed and Produced by MKG: Freelance Producer

In a festive celebration of the holiday season, Grubhub transformed Seaport Square into a winter wonderland for their enchanting "Gift of Grub" activation. Inspired by their holiday commercials, attendees joyfully rang doorbells, unveiling delightful gift box surprises as curtains dramatically parted, revealing $10 gift cards and exclusive promo codes.

Through strategic partnerships with McDonald's and Taco Bell, special influencers from these renowned brands warmly greeted guests, adding an extra layer of excitement. The event featured a diverse range of activities, including coloring stations, connect 4 games, cornhole, and a lively DJ, ensuring there was something for everyone to enjoy.

As a thrilling highlight, the influencers surprised fortunate winners with mega prizes, bestowing them with $500 and $1,000 gift cards for use on the Grubhub app. The evening reached a crescendo with a dazzling performance by RuPaul’s Drag Race two-time contestant, Miz Cracker, who lit up the night with her sensational holiday hits.

The festivities concluded with a flourish, distributing 2,000 coupon codes, granting 600 gift cards, and bathing the entire pier in a radiant glow of Grubhub orange—a spectacular finale to a joyous celebration.

Photos by Josh from SprintStep

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