September 2022 - Designed and Produced by MKG: Producer
In 2022, Google revolutionized the workplace narrative at the Grace Hopper Celebration (GHC) which is the largest gathering of women and non-binary technologist in the world. The atmosphere presented a dynamic activation that highlighted the opportunities and benefits of working for Google. The event space featured distinct zones, strategically designed to convey Google's commitment to workplace flexibility, emphasizing the idea that work at Google transcends physical boundaries. Through a quadrented layout and visual cues such as color shifts and varied materials, Google communicated its dedication to empowering employees to work from anywhere.
Through the 3 zones, Google introduced attendees to its workplace benefits, real Googler stories, and immersed guests in an environment reflecting the company's culture. The inviting space showcased Google's iconic colors and textures, complemented by engaging conversations with current Google representatives that included everything from resume discussions to best practices when applying to their tech scene. The event successfully generated excitement about joining Google, educated attendees, and resulted in impressive engagement metrics, with 22.5 hours at the career fair, almost 2,000 QR code scans, and the delivery of thousands of resumes. Google's 8th year at GHC was a resounding success, leaving a lasting impression and emphasizing the company's commitment to a flexible and supportive work environment.
Press - LinkedIn
Photos by Lotus Eyes Photography
