February 2024 - Designed and Produced by MKG: Producer
On Profit Sharing Day 2024, Delta Air Lines celebrated its employees' remarkable contributions through a half-day event that connected five U.S. locations via an exhilarating livestream. The program was designed to reflect the excitement of a “game day” broadcast, featuring engaging teamwork challenges, heartfelt testimonials from exceptional Delta staff, and a special performance. Atlanta Tech Ops served as the broadcast headquarters, where hosts Anthony and Sharnette welcomed Delta leadership and shared inspiring stories, while employees enjoyed oversized tailgate games, photo opportunities, and tasty treats. The highlight of the day was Ludacris’s live performance on the tarmac, marking it the first-ever concert at the Below Wing area, where CEO Ed Bastian joined Luda on stage and energized the audience.
The event drew participation across all locations and online, with activities tailored to each hub. In Tampa, the hosts led a fun game of Bag Bonanza, while Delta ambassador Tom Brady surprised attendees with an encouraging pep talk and why he loves Delta. Seattle’s captains treated staff to breakfast, trivia, and appearances by local mascots. Meanwhile, Minneapolis employees contributed to a giant puzzle that revealed clues about Ludacris’s performance. With a total of 3,205 attendees and impressive engagement metrics—including over 22,000 livestream views—this celebration exemplified how the collective spirit of Delta’s employees truly powers the company’s success.
Press - Delta, Luda’s Instagram
