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AFROTECH - Google
November 2022 - Designed and Produced by MKG: Producer
After the Grace Hopper Celebration, Google created a unified and recognizable experience by harmonizing aesthetics across all touch points for their second 2022 appearance at AFROTECH. Utilizing a smaller footprint, the design featured neutral tones complemented by Google's core colors, fostering a cohesive brand presence.
Attendees were invited to envision life at Google through a scaled-back booth design, emphasizing genuine experiences by Googlers. The goal was to showcase the impact of working at Google, promote growth opportunities, and foster meaningful connections. Each zone brought a different piece of Google culture to the forefront of the experience. The positive reception underscored the success of the booth in conveying Google's atmosphere and opportunities.
Photos by Tico Mendoza